“It requires time to have the design confidence — to see enough horrifying design interpretations of Chinese culture to actually give you the confidence to say ‘I’m going to speak for China now.’”

Lin Lin Jacobs is a designer, anthropologist, entrepreneur, and philanthropist who has spent time in London, Shanghai, Beijing and Guangzhou — all while pioneering numerous innovative projects in experiential design, sustainability, beauty and wellness.

As co-founder of the multidisciplinary design studio Jellymon, she was responsible for the interiors of Sanlitun Village’s Fish Eye Cafe, various sportswear campaigns for the likes of Nike and Adidas, and a famous collaboration with W+K and the Shanghai Watch Company. In 2015, she joined the China International Beauty Expo as CEO.

Just before Shanghai Fashion Week, we invited Lin Lin to talk to us about Chinese design, beauty and her philosophy on remixing different aesthetics.