On June 26, French luxury fashion brand Celine closed Paris Fashion Week (PFW) with a presentation of its summer 2023 men’s collection. However, social media users seemed more interested in the celebrities in attendance, namelyLisa from Blackpinkand V (born Kim Tae-hyung) fromBTS.
Korean actor Park Bogum showed up with the twoK-popstars, forming a wow trifecta. The news has since gone viral on Weibo, with arelated hashtagamassing more than 89 million views at the time of writing.
Obsessed over Lisa and V’s outfits, thousands of Chinese fans have reposted clips and photos of their looks.
“It doesn’t matter which country they go to, they still have fans screaming at the top of their lungs,”observedone Weibo user.
More succinct comments range from “Taehyung stunned me” to “Lisa is so beautiful.”
Rocking a red leather jacket, black leather pants, a turtleneck bedecked with black sequins, and an oversized necklace fromDysfunctional Bauhaus, designer Heidi Slimane’slatest collectionfor Celine, V was the very epitome of edgy glam rock.
Lisa, on the other hand, paired a black sequined halterneck top with black shorts and completed her look with a black Celine Triomphe bag.
A global face of the brandsince September 2020, the female rapper and singer has appeared in several Celine campaigns and attended various fashion shows. Since PFW, ahashtagrelated to her role as one of Celine’s brand ambassadors has gained over 140 million views.
A phenomenon born of the global rise of Korean entertainment, it has becomecommon practicefor European luxury brands to choose Korean stars as their brand ambassadors. Beloved in China and the rest of the world,K-pop idols are likely to grace more established European events in the near future.
Cover image via Weibo
